Privacy Policy

THE ETHAN LINDBERG FOUNDATION has created this Privacy Policy to explain why we collect particular information and how we will protect your personal privacy within our website. The following discloses our information gathering and dissemination practices for the website located at the URL http://www.ethanlindberg.com or http://www.theheartstrong.com (Sites). By using the THE ETHAN LINDBERG FOUNDATION OR THE HEART STRONG COLLECTIVE website you are expressly consenting to this Privacy Policy.

The Heart Strong Collective is a DBA of Ethan Lindberg Foundation, Inc.

What is “Personally Identifiable Information”?
When you go on-line, sites that you visit may be collecting personal details about you without your knowledge. The term “Personally Identifiable Information” refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains. It includes, but is not limited to, a person’s name, address, phone number, e-mail address and credit card information. Personally Identifiable Information does not include information that is collected anonymously or demographic information not connected to an identified individual.

How is Personally Identifiable Information stored and how does THE ETHAN LINDBERG FOUNDATION keep Personally Identifiable Information secure?
Personally identifiable Information collected by THE ETHAN LINDBERG FOUNDATION is securely stored and is not accessible to third parties or employees of THE ETHAN LINDBERG FOUNDATION except for use as indicated in this Privacy Policy. THE ETHAN LINDBERG FOUNDATION protects your Personally Identifiable Information from unauthorized access, use or disclosure. We secure the Personally Identifiable Information you provide on computer servers in a controlled, secure environment. All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Site visitors is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We review our security systems and processes on a regular basis. While we take commercially reasonable measures to maintain a secure Site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to visitors to our Site for any such occurrences.

With whom may the Information be shared?
THE ETHAN LINDBERG FOUNDATION may share aggregated information about our Site visitors, including the demographics of our visitors, with Children’s Hospital Boston. We offer the opportunity to “opt out” of receiving information or being contacted by us or by any third party acting on our behalf either via e-mail or direct mail.

How does THE ETHAN LINDBERG FOUNDATION use Personally Identifiable Information?
We use Personally Identifiable Information to operate, customize and update the content of our Site and to provide the services offered on our Site. We use your Personally Identifiable Information to inform you of other products or services available from THE ETHAN LINDBERG FOUNDATION or any of its partners and to conduct surveys or studies aimed at determining better or more comprehensive ways THE ETHAN LINDBERG FOUNDATION can serve you or provide its services. THE ETHAN LINDBERG FOUNDATION may also use your Personally Identifiable Information to help compile general statistics regarding the Site. THE ETHAN LINDBERG FOUNDATION may grant its partners access to certain Personally Identifiable Information on a need to know basis for evaluating visitor demographics for marketing analysis. Our privacy policy does not cover their collection or use of this information.

How does THE ETHAN LINDBERG FOUNDATION use log-in information?
We collect an IP address from all visitors to our Site. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, administer our Site, analyze trends, track users’ movement, gather broad demographic information for aggregate use in order for us to improve the Site, and deliver customized, personalized content. IP addresses are not linked to Personally Identifiable Information.

How does THE ETHAN LINDBERG FOUNDATION use “cookies”?
A “cookie” is a text file that is placed on your hard drive by a Web page server. They are uniquely assigned to you and can only be read by a Web server in the same domain that issued the cookie to you. We do not use cookies to obtain information about visitors to our Site.

Will THE ETHAN LINDBERG FOUNDATION ever disclose Personally Identifiable Information?
We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when THE ETHAN LINDBERG FOUNDATION determines in good faith that such disclosure is reasonably necessary to protect the property rights of THE ETHAN LINDBERG FOUNDATION and/or the personal safety of our Site visitors or the general public.

How can visitors to FOUNDATION’s Web site correct any inaccuracies in Personally Identifiable Information?
We provide Site visitors with a mechanism to delete/deactivate Personally Identifiable Information from the Site’s database by contacting Jessica M. Lindberg, President and Chief Executive Officer, jessica@ethanlindberg.com, phone: 815-978-3663.

What happens if THE ETHAN LINDBERG FOUNDATION changes its Privacy Policy?
THE ETHAN LINDBERG FOUNDATION will let our Site visitors know about changes to our privacy policy by posting such changes on the Site. Any such change will be effective immediately upon posting.

What happens if THE ETHAN LINDBERG FOUNDATION is sold or engages in other transactions?
THE ETHAN LINDBERG FOUNDATION may be sold, might sell or buy organizations or assets of organizations, or THE ETHAN LINDBERG FOUNDATION might merge or consolidate with another organization. In such transactions, customer information generally is one of the transferred business assets. Also, in the event that FOUNDATION, a line of business of FOUNDATION, or substantially all of the assets of THE ETHAN LINDBERG FOUNDATION are transferred, customer information may well be one of the transferred assets. THE ETHAN LINDBERG FOUNDATION will make reasonable efforts to provide notice on our Site and to the most recent e-mail address you have provided us, if any, of any such change in ownership or control of your personal information.

Children’s Privacy
THE ETHAN LINDBERG FOUNDATION never collects or maintain information at our Site from those we actually know are under 13, and no part of our Site is structured to attract anyone under 13.

Links to Other Web Sites:
Our Site contains links to other Web sites. Please note that when you click on one of these links, you are entering another Web site for which THE ETHAN LINDBERG FOUNDATION has no responsibility. We encourage you to read the privacy statements on all such sites as their policies may be different from ours.

Your California Privacy Rights

Residents of the State of California, under the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which such a The Ethan Lindberg Foundation has disclosed personal information during the preceding year for direct marketing purposes and a disclosure of the shared information. Alternatively, the law provides that if that The Ethan Lindberg Foundation has a privacy policy that provides visitors with an “opt-out” choice for use of their personal information by third parties for marketing purposes, that The Ethan Lindberg Foundation may instead provide visitors with information on how to exercise their disclosure choice options.

This Site qualifies for the alternative option. This Privacy Policy provides you with information on how you may opt-out from the use of your personal information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information during the preceding year for marketing purposes.

If you are a California resident and request information about how to exercise your third party disclosure choices, send a request to the following e-mail address: jessica@ethanlindberg.com.

Limited Use

THE ETHAN LINDBERG FOUNDATION does not intend to sell, share or rent information obtained on this Site other than as discussed in this Privacy Policy.

The Heart Strong Collective is a DBA of Ethan Lindberg Foundation Inc.